theory why people like designer things

because they are luxurious-feeling. down to the every (unimportant) detail. but those details are so lux. like, if you buy a pair of designer shoes, you'll know that from the moment you touch the box. and then you open it and instead of being thrown in with a bunch of tissue paper, it's wrapped up in a nice bag, all neat and orderly. and the box isn't just some cheap paper box, it's a nice thick cardboard box without any rough edges. it's not bumpy or bent in any random way. taking off the top feels like taking off something important. you don't rip it off because that might scratch the box which is oh so important.

the level and attention to detail applies to the product, too. if you have a bag, there aren't any flyaway threads or uneven stitching. this stuff isn't important per se - your bag's not going to fall apart because of slightly uneven stitching, or, say, an random number of stitches per inch or whatever. but when you look at the bag, your eye kind of gravitates to the stitching and it just seems so orderly, kind of like how looking at the golden ratio equals beauty. the nice box and the nice cloth "dust bag" inside aren't really that expensive, so it's not like they make the price of the bag. it's everything combined - the product, the store, the shopping experience - that makes women feel like they are being pampered.